What is SEO, and why is it important?

Until recently, the only important thing was to have a shop in the city center or in a busy shopping mall. Today, and especially during the coming times, the most important thing is to have a website that is positioned on the first page of Google.

At the time when a shopping center is being built, the business premises are cheaper than when this shopping mall becomes the main attraction in the city. Likewise, good positioning on Google has been very easy to accomplish before, it is much more difficult today, and in the future it will likely be the main market "battlefield". In this battlefield, those who positioned themselves in time will have big advantage ( will be in good position). In addition to them as usual, the strongest, the most capable and the most imaginative will be able to profit as well.

There is a number of techniques and methods that improve the position of your website on search engines. The marketing discipline involved in this business is called Search Engine Optimization (SEO). In our area, Google is practically the only search engine that is used, and when we talk about SEO, it's almost always about optimizing the position on Google.

With well-made search engine optimization (SEO), you increase the traffic on your website and thus the prospect of reaching new clients. In addition to traffic on the web site, search relevance is also important. If people who are actually interested in something other than the content that you offer go to your site through Google, those visits are considered irrelevant. Common characteristic for these visits is the early departure of your website that Google measures through the so-called bounce rate. High bounce rate is mainly a mirror of visitors' lack of interest in your content, and is negatively rated by Google and also reflects negatively on your overall Google ranking.

Nowadays, every online business needs to have a clear digital marketing plan. If you want to increase online traffic and improve the relevance of web content, you need to have a clearly defined SEO strategy as one of the central segments of the digital marketing plan.

Keep in mind that a well-positioned web site on Google for your company or project runs 24 hours without interruption. Estimate yourself whether it is worth to invest your time and finaces into this kind of worker, and position yourself in time also taking the advantage of this potential!

Author: Edin Ibrišimović